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Jenn-Air taps Architectural Digest audience for QR placement, mobile video

The ‘C’ in BRIC is probably over: Jaeger-LeCoultre CEO
Just when many luxury brands are starting to tap into Brazil, Russia, India and China, Jaeger-LeCoultre’s CEO believes that it is time to push electronically into other other emerging markets, since digital is the easiest way to mold a strategy to a local culture.
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Burberry focuses on men’s tailoring for March campaign images
For the next installation of the Burberry spring/summer 2012 campaign images, March’s shots focus on men’s tailoring and continue to feature actor Eddie Redmayne.
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St. Regis, Luxury Collection bring exclusive Cirque du Soleil experiences to US market
Starwood Hotels & Resorts’ St. Regis and The Luxury Collection hotel chains will offer private benefits to loyalty program members through VIP tickets to Cirque du Soleil performances and backstage passes in major United States and Canadian markets.
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Jenn-Air taps Architectural Digest audience for QR placement, mobile video
High-end appliance brand Jenn-Air is tapping Condé Nast’s Architectural Digest’s affluent audience by incorporating a QR code that links to a mobile video in the publication’s April issue.
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Luxury watches, Marni, BMW, Audi and Louis Vuitton – News briefs
Today in luxury marketing – An innovation in luxury watches celebrates long-lost function; Marni at H&M launches worldwide; BMW, Audi report record profit margin; Louis Vuitton threatens to sue law school over a parodic logo poster.
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Mobile should drive more personalized Web communications
When we are mobile we multitask and multi-slice throughout the day. Mobile Web usage is part of our daily routine and has raised our expectations to include immediate access to information wherever we go.
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