Jenn-Air extends mobile presence with site, augmented reality app – Luxury Daily

Jenn-Air extends mobile presence with site, augmented reality app
Luxury appliance manufacturer Jenn-Air is broadening its mobile presence beyond its recently-launched mobile site with an augmented reality iPhone application designed to let consumers envision branded appliances in their homes.
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How luxury brands can set up on Google+
One of the fastest-growing social networks right now is Google+. Some luxury brands such as Audi, Bergdorf Goodman, Burberry, Gucci and Mercedes-Benz have started to use the platform, but others may need a little push. Here is why.
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Luxury Daily’s Classic Guide to Luxury Marketing
Welcome to Luxury Daily’s inaugural Classic Guide to Luxury Marketing, designed to be an indispensable resource to marketers and brands interested in the ins and outs of luxury marketing.
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What to expect from the luxury traveler in 2012
Luxury travelers will be continuing their search for rare and unique experiences in the New Year and will be looking not only for new destinations, but new forms of travel.
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Dior taps the New York Times for first Mila Kunis campaign
French fashion house Christian Dior tapped actress Mila Kunis as its new brand ambassador and will break a first look of the campaign Jan. 29 with print images in The New York Times.
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Saks Fifth Avenue raises money for St. Jude through designer dress auction
Luxury department store chain Saks Fifth Avenue continued the spirit of holiday giving into the New Year by auctioning off looks from its New York Christmas window display to benefit charity.
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Asprey, BMW, Versace and superyachts – News briefs
Today in luxury marketing – Asprey commences online selling; BMW speeds past Mercedes in luxury sales race; Abbey Lee is making us rethink Versace for H&M resort; Superyachts set sail for Singapore.
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5 lessons to apply when launching a mobile site or campaign
Having launched and marketed a successful mobile service at a former company, I have learned the hard way what I should have done and what I should have avoided.
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