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Jaguar leverages mobile in TV ads to encourage test drives – Luxury Daily

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Bloomingdale’s plans hefty investment to strengthen ecommerce strategy
Department store giant Macy’s Inc. is bolstering Bloomingdale’s ecommerce presence and plans to add hundreds of new employees as part of an ongoing strategic initiative to connect shoppers more seamlessly across all sales channels.
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70pc of luxury consumers claim quality more important than price
Despite recent economic troubles, affluent consumers are still likely to buy high-end goods whether it is for a one-time indulgence or if they are purchasing for a loved one or family member.
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Jaguar leverages mobile in TV ads to encourage test drives
British automaker Jaguar is aiming to compel affluents to schedule test drives at nearby dealerships via a mobile call to action integrated into its television advertising.
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Yves Saint Laurent woos eco-friendly with recycled fabric line
French designer Yves Saint Laurent is taking strides into greener fields with New Vintage III, a line of apparel made from recycled fabric from the brand’s archives.
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Connected TVs offer marketing opportunities for luxury brands: analyst
Connected televisions are a potential market for luxury brands looking to promote themselves in a new way to affluent, tech-savvy consumers.
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BMW introduces mobile app to complement ongoing Joy campaign
BMW has incorporated a mobile application into its ongoing “Joy” campaign to highlight its high-performance cars and the sheer driving pleasure they give owners.
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Hermes, Alexander McQueen, Waldorf-Astoria and Facebook – News briefs
Today in luxury marketing – Regulators to decide if Hermès’ anti-takeover plan is legal; Sarah Burton tells British Vogue about Alexander McQueen; Waldorf-Astoria plans new location in Tel Aviv.
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Editorial calendar 2011 for Luxury Daily
Here’s the 2011 editorial calendar for Luxury Daily with dates for events, webinars and Classic Guides. Events in bold are organized by Luxury Daily and its sibling publications.
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