Jaeger-LeCoultre educates target consumers via mobile ad, app – Luxury Daily

Neiman Marcus drives in-store traffic via nationwide music efforts
Neiman Marcus is introducing fashion and music-inspired activities Sept. 26-29 into its CUSP departments across the United States to boost and maintain the in-store presence of younger consumers.
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Gucci exec urges luxury brands to leverage video’s untapped potential
NEW YORK – A senior Gucci executive at the Luxury Retail Summit: Holiday Focus 2013 last week said that video is an area that still holds untapped potential for luxury brands and should be explored during the holiday season.
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Webinar on Sept. 25: Crafting holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment
Please register now for the free hour-long webinar on Wednesday, Sept. 25 at 2 p.m. on how luxury marketers and retailers must craft holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment.
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Customer service key to consumer holiday experience: La Mer exec
NEW YORK – An Estée Lauder Cos.’ La Mer executive at the Luxury Retail Summit: Holiday Focus 2013 Sept. 18 emphasized that the consumer’s experience is the primary focus of the personal care brand’s strategy during the holiday season..
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Dorchester Collection secures Rome’s Hotel Eden to strengthen European offerings
Dorchester Group Limited acquired the Hotel Eden, Rome from Starman Hotels Sept. 18 to further bolster its presence in Europe and secure a location in this prominent travel destination.
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Jaeger-LeCoultre educates target consumers via mobile ad, app
Swiss watchmaker Jaeger-LeCoultre is using a mobile ad found on the New York Times’ mobile site to advertise its ladies’s collection, while encouraging brand enthusiasts to download the brand’s mobile application.
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Ralph Lauren, Calvin Klein push home collections in Town & Country
Ralph Lauren, Calvin Klein and Stark Carpet promote interiors in the October issue of Hearst’s Town & Country magazine to appeal to an affluent readership with a penchant for luxury home decor.
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LVMH, Prada, BMW and Richemont – News briefs
Today in luxury marketing – LVMH eyes Britain’s J.W. Anderson after Kirkwood deal; Prada plays with feminine stereotypes on the runway at Milan; BMW recalls 134,000 luxury sedans over tail light problem; Richemont said to hire adviser to sell purse maker Lancel.
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Calling for nominations: Luxury Women to Watch 2014
If you know a smart woman in luxury advertising, marketing, media or retail who’s set to go places, please nominate her for Luxury Daily’s Women to Watch 2014. Nominations accepted through Sept. 30.
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How mobile apps are reviving branded walled gardens
How is a retailer’s mobile app a walled garden? While I will admit that it is not necessarily in full force today, let us consider where it is headed.
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