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IWC winds up mobile engagement with iPad app – Luxury Daily





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Luxury brands shoudl enhance ecommerce presence to succeed in 2011

Web sites are expected to play a significant role in driving luxury sales in 2011 since this year’s online revenue has been astronomical compared to last year, according to comScore.

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Louis Vuitton takes second place: Luxury Marketer of the Year

Louis Vuitton has taken second place in the 2010 Luxury Marketer of the Year awards based on a superb multichannel strategy that brings the history and prestige of the French fashion icon to life.

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IWC winds up mobile engagement with iPad app

Swiss watchmaker IWC Schaffhausen is engaging affluent iPad owners with the launch of an interactive version of its branded magazine.

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Saks launches blog to engage loyalists, promote products

Saks Fifth Avenue has expanded its online presence to engage its loyal customers while also serving as a vehicle for advertising the products it sells through its new blog.

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Mercedes-Benz supports green businesses to enhance entrepreneurial innovation

Mercedes-Benz is funding an initiative in collaboration with the Conservation Fund to provide loans to entrepreneurs working towards building green businesses.

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