Is Yahoo, Tumblr deal the blind leading the blind in mobile advertising? – Mobile Marketer

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Is Yahoo, Tumblr deal the blind leading the blind in mobile advertising?
It is no secret that Yahoo needs some mobile mojo. While yesterday’s $1.1 billion deal for Tumblr comes with a good sized audience of smartphone and tablet users, the microblogging site’s mobile advertising know-how may be just as thin as Yahoo’s.
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Pinterest courts The North Face, Modcloth with new mobile sharing tool
The North Face, Modcloth and Fotopedia are among a handful of brands trying out a new Pinterest feature that lets consumers pin items directly from mobile applications to Pinterest boards.
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1800Flowers relies on mobile advertising to bolster sales
1800Flowers is turning to mobile advertising again to promote its express deals and increase sales.
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Paramount Pictures taps NFC to deliver exclusive Star Trek content in airports
Paramount Pictures is making it easy for airport visitors to access exclusive Star Trek content by tapping their smartphones on out-of-home displays.
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HTC touts unique smartphone features via mobile advertising
HTC is running a mobile advertising campaign to show consumers some of the unique features of the HTC One to drive sales of the smartphone.
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