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Is the iPhone becoming the new BlackBerry? – Mobile Marketer

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Is the iPhone becoming the new BlackBerry?
Mobile devices have drastically changed over the years and the space continues to evolve at an expeditious pace. BlackBerry was once considered at the top of the game and now Apple may be following in the same steps with reports saying investors are not happy with the manufacturing giant, nor its major drop in its stock value.
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Augmented reality drives 10pc of print magazine mobile activations: report 
The use of mobile devices to engage with print content and ads in magazines continues to grow, with augmented reality comprising almost 10 percent of all mobile activation points last year, according to a new report from Nellymoser.
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Foursquare needs check-ins to build strong local search engine
Foursquare continues to try to write its next chapter as the importance of check-ins fades, with the company raising new funding to support efforts to build a stronger local search offering.
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Condé Nast exec: delivering the same ad across multiple platforms misses the point
NEW YORK – A Condé Nast executive at the 2013 IAB Mobile Marketplace last week said that as publishers get a better grasp on how to find users across multiple mediums, marketers need to deliver platform-specific advertising.
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Starz drives new series viewership via companion app
Starz is getting users hyped up about its new original series “Da Vinci’s Demons” through a new second-screen iPad application that aims to complement the viewing experience.
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