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Is the era of bargain-priced mobile paid search nearing the end? – Mobile Marketer

Is the era of bargain-priced mobile paid search nearing the end?
With the deadline for marketers to switch over to Google Enhanced Campaigns coming up on July 22, marketers could see the cost-per-click rates for tablet paid search reaching parity with desktop. Smartphone CPC rates could also increase but probably not by as much.
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Mondel?z International mobile media deal signals increasing CPG investments
Mondel?z International has inked a significant mobile-only media deal as part of the brand’s mission to become a mobile powerhouse, pointing to the growing interest in mobile from consumer-packaged-goods brands.
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Random House mobilizes book discovery social app for on-the-go users
Random House is bringing its book discovery social app to mobile so that users can talk about their favorite reads on the go.
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Disney triggers app downloads via storytelling contest
Disney is rolling out a summer campaign for its Learning products that not only encourages parents to download a mobile application, but also create a short video for a chance at winning prizes.
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Fleur du Mal launches mobile Web efforts to create personalized, engaging experiences
Lingerie retailer Fleur du Mal has rolled out a mobile pop-up store experience that targets users with mobile-only product offering and deals that are triggered by a consumer’s user’s location.
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