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Is the decline in loyal app user cost permanent? – Mobile Marketer

Is the decline in loyal app user cost permanent?
According to Fiksu’s December indices, the average cost per loyal application user saw a slight decrease of 4 cents as opposed to the usual jump around the holidays, suggesting marketers are getting smarter about how they spend their acquisition dollars.
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P&G’s CoverGirl simplifies skincare discovery with augmented reality
Procter & Gamble’s CoverGirl is leveraging augmented reality again to shorten the gap between its print ads and transactions.
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Some readers and tweeters in uproar over “responsive delivery” issue
A recent Mobile Marketer story about responsive Web design and responsive delivery touched a nerve with readers and also revealed some confusion over what exactly the term “responsive” means as it applies to the delivery of Web content on mobile devices.
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Toyota builds on Super Bowl TV ad with game-based iAd
Toyota has launched an interactive iAd campaign that incorporates several unique built-in features of a mobile device for a bigger marketing push around the mid-size Highlander SUV.
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Mobile Minutes: Sprint, T-Mobile deal, Microsoft CEO, Twitter, Lenovo
Today in mobile marketing – FCC chief tells Sprint chair he is skeptical on T-Mobile deal; Microsoft CEO Nadella’s top challenge: Figuring out mobile; Twitter rolls out mobile app-inspired website redesign to all users; Lenovo shares continue to sink after news of Motorola deal.
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