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Is mobile-optimization for luxury fashion show streaming mandatory? – Luxury Daily

Is mobile-optimization for luxury fashion show streaming mandatory?
Now that it is a mainstay for luxury marketers to provide access to their runway shows during Fashion Week, the next step is optimizing the shows for smartphones and tablets. However, it is not necessarily mandatory for these marketers yet.
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Peninsula jump-starts fall season via expansive multichannel campaign efforts
The Peninsula Hotels is drawing attention to itself and upping customer engagement through three global efforts: the launch of Peninsula Moments brand campaign, PenCities online travel journal and renovation of flagship hotel The Peninsula Hong Kong.
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Lexus embraces mobile social to target tech-savvy consumers
A multichannel marketing campaign for the 2013 Lexus ES includes a tie-in with social aggregation magazine app Flipboard to showcase the vehicle’s features.
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Luxury Daily team takes on Fashion’s Night Out 2012
Luxury marketers truly stepped up their game for the fourth annual Fashion’s Night Out event in New York last night, bringing in celebrities, music performances and exclusive products to celebrate fashion and consumer engagement.
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5 common mobile commerce mistakes
The mobile commerce space has taken huge strides over the past year with major retailers rolling out their own commerce-enabled mobile sites and applications. Additionally, companies are using new mediums such as QR codes, as well as traditional ones including SMS to help increase revenue.
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Richemont, entering the Chinese market and retail jobs – News briefs
Today in luxury marketing – Richemont’s Asia luxury bonanza slows; Facebook has no plans to launch in China; Luxury designers tap Chinese partner in market foray; Retailers add jobs in August.
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How to engage smartphone shoppers and use showrooming to your advantage
Retailers despise showrooming because they are assuming all the risk by stocking products and gaining none of the benefit of the sale, which is lost to a lower-priced, online-only seller or a competitor.
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