Is Facebook positioning Messenger to be its commerce and payments play? – Mobile Marketer

Is Facebook positioning Messenger to be its commerce and payments play?
Facebook is building a multi-pronged approach to messaging with WhatsApp, Instagram and Messenger, which increasingly looks like it is being positioned as a content and commerce play similar to WeChat and Line.
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Macy’s enlists Lucy Hale to give millennial private label push celebrity power
Macy’s newest iteration of its mobile-heavy All Access marketing campaign aims to win over millennials with authentic creative and messaging from singer and actress Lucy Hale.
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Disney, HSN take retail movie marketing up a notch with multiplatform push
Mobile plays a critical role in how Disney plans to market several of its upcoming films over the next couple of years with HSN, in what the company claims is its first partnership with an omnichannel retailer.
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Little League WeatherBug app partnership has safety in mind
Little League Baseball and Softball recently introduced a new mobile app featuring an array of weather prediction features meant to help coaches, parents, managers and family with their planning.
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