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Is cross-screen marketing the new mobile-first? – Mobile Marketer

Is cross-screen marketing the new mobile-first?
“Cross-screen” is overtaking “mobile-first” as a buzzword for marketers these days, but with significant challenges in tracking and creating compelling content, few marketers are truly ready to tie desktops, smartphones and tablets together into integrated campaigns.
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Corona peps up mobile banner ad with inline video
With mobile users increasingly engaging with their devices to watch sports video, Corona recently launched a new football-themed campaign using a unique new ad unit that expands from a standard banner ad to play video inline.
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Unilever exec: Create mobile-specific native advertising to engage consumers
NEW YORK – A Unilever executive at the Media Tech Summit 2013 conference said that marketers should work towards creating content and native advertising that works directly within the context of mobile as opposed to taking what they know from older media and translating it to mobile.
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Condé Nast’s Self activates print-to-mobile sweepstakes via augmented reality
Condé Nast’s Self magazine is mixing up its annual “Prize Bonanza” sweepstakes this year with augmented reality after two years of using Microsoft Tags.
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Mobile Minutes: Hulu, real-time bidding, Samsung, hotel booking
Today in mobile marketing – Hulu makes some mobile video free, but no full episodes; Why real-time bidding is going to completely change the equation for mobile advertising; Samsung patents design of smartphone-connected “sports glasses”; No reservations: Apps cater to rise in last-minute hotel booking.
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