IOS apps risk rankings drop without focus on post-download engagement – Mobile Marketer

IOS apps risk rankings drop without focus on post-download engagement
With rumors that Apple’s App store is shifting its algorithms to prioritize application engagement over download rates, it is more important than ever for marketers to focus on engaging consumers after the initial app download.
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USA Today taps adaptive delivery for significant mobile site overhaul 
In a significant revamp of its Web site, USA Today is leveraging adaptive delivery to improve the experience for smartphone users based on their device type.
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Sears hackathon winning app incentivizes children to do chores
The Chore Score was the grand prize winning mobile application at a recent Sears hackathon event based on its fun take on incentivizing children to do their chores.
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Maker’s Mark sees 42pc traffic through mobile, revamps site
Whisky Brand Maker’s Mark recently launched a new mobile Web Site to accommodate the increasing traffic it is seeing from the medium.
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WeatherBug furthers Android investment with app update
WeatherBug has updated its Android application with several new features to give consumers a more comprehensive experience with in-depth information.
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