IOS 8 lawsuit highlights challenge of managing escalating expectations on mobile – Mobile Marketer

IOS 8 lawsuit highlights challenge of managing escalating expectations on mobile
An increasingly thorny issue facing mobile platforms and marketers is how to manage the escalating expectations of consumers who see their smartphones as capable of meeting a growing array of needs.
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Allstate’s Aware Share campaign encourages safe social sharing
Allstate Insurance is promoting its home insurance offerings with a new initiative starring its Mayhem character in Tweets intended to make consumers aware of how what they post on social media sites could make them vulnerable to being robbed.
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Hyundai’s smartwatch app points to growth of wearables in autos
Hyundai will demonstrate its Blue Link smartwatch application with voice recognition at the 2015 International Consumer Electronics Show, becoming the latest automaker to leverage a wearable for features such as remote starting, locking and unlocking doors and remote car finding.
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Virgin Atlantic entices travelers with augmented reality application
Virgin Atlantic is enticing travelers and training crew members with a new augmented reality application that offers a real-life tour of its new 787 Dreamliner’s cabin and a sneak peek at the traveling experience.
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