Industry advice to new Yahoo CEO Marissa Mayer: Go with mobile-first – Mobile Marketer

Industry advice to new Yahoo CEO Marissa Mayer: Go with mobile-first
New Yahoo CEO Marissa Mayer faces a tough challenge in trying to turn around the digital company’s fortunes and is likely to focus on building a stronger mobile presence as one way to accomplish this goal. She has not much choice — or time.
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Google+’s strong mobile presence helps it beat Facebook in customer satisfaction
Google + is outperforming Facebook when it comes to customer satisfaction and at least part of the reason why is because of the strong mobile present Google provides for its social media offering.
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Skittles drives brand awareness via mobile game integration
Wrigley’s Skittles is integrating its brand within the OvenBreak mobile application to engage consumers with its products and be kept top of mind.
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Nordstrom aims to increase in-store foot traffic with mobile advertising campaign
Department store chain Nordstrom is using mobile advertising as part of a bigger push to get consumers in-store for its upcoming Beauty Bash event.
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Making the case for SMS marketing over email
The ping of an email arriving in an inbox does not excite many anymore. In fact, often it has the opposite effect.
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