In-app ads and sponsorships are opportunities for luxury marketers: Luxury Institute – Luxury Daily

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In-app ads and sponsorships are opportunities for luxury marketers: Luxury Institute

Thirty-four percent of affluent Americans have downloaded mobile apps to their smartphones and 11 percent plan to in the future, per the Luxury Institute.
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Nielsen to measure impact of online advertising campaigns
The Nielson Co. is looking to bring its audience-measurement acumen to the world of Internet advertising with the release of its forthcoming Online Campaign Ratings.
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Louis Vuitton Core Values campaign supports multiple charities
Louis Vuitton Journeys’ latest multichannel ad campaign frontlines U2 rockstar Bono and wife Ali Hewson, aligning the brand alongside a variety of charities.
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High-end jewelry market on track for growth this year
The luxury jewelry industry has seen major growth recently and is on track to deliver high results this year, according to a study by Stockcall.com.
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Bluefly.com offers mobile coupon via 2D bar code in TV ad
Bluefly.com is using 2D bar codes in its television advertising campaign that gives users a $30-off coupon when they scan the code.
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Cadillac, Lincoln and Montblanc – News briefs
Today in luxury marketing – Cadillac, Lincoln claim big stakes in luxury segment; Outlook brightens for luxury markets.
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Why a piecemeal mobile strategy does not make sense
Now is the time to get out of the pilot mentality and into a more comprehensive strategy that spans all channels – SMS, mobile Web, apps, LBS and tagging.
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