Hugo Boss experiments with in-store mobile initiative – Luxury Daily

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LVMH-Hermes standoff reveals difficulties of family control
French fashion house Hermes continues its fight to maintain family control as LVMH postures for a takeover, leaving many to wonder about the viability of independence in the age of luxury conglomerates.
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Hugo Boss experiments with in-store mobile initiative
German designer Hugo Boss is testing out the analytical power of mobile as it draws consumers to special one-night events at its New York retail locations this month.
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Prestige brands reach shoppers via Robb Report’s expanding marketing palette
A number of high-end brands are targeting The Robb Report’s ultra-affluent readership via the luxury-lifestyle magazine’s holiday gift guide and iPad application.
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L’Oreal Paris targets heightened relevance with brand ambassador Jennifer Lopez
L’Oreal Paris hopes to bolster the relevance and reach of its beauty products by naming Jennifer Lopez as the line’s new brand ambassador.
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Valentino, Barneys and the Do Not Track list – News briefs
Today in luxury marketing – Saving Valentino; The hunt is still on for Barneys; McLaren brings back the SLR for a limited-edition swan song; What if there was a Do-Not-Track list for online browsing?
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5 keys to elevating brands through mobile apps
To elevate a brand through mobile, firms need to be asking several key questions to ensure that a comprehensive and engaging, rather than a me-too approach is taken towards application development.
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