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How Unilever balances inspiration with practicality on mobile – Mobile Marketer

 


While inspirational content does best at capturing the attention and imagination of beauty consumers on mobile, Unilever knows that it cannot overlook the need for more practical how-to’s.
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McDonald’s pivots towards native ads to reach younger consumers
McDonald’s is switching up its traditionally rich media-heavy mobile advertisements with a new native ad campaign that touts the origins of its coffee drinks.
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Post Foods’ Honeycomb swarms Instagram for teenage-focused campaign
Post Foods is tapping into Instagram’s creative capabilities with a new campaign for HoneyComb cereal that enlists user-generated content to hopefully build long-term engagement.
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Heaviest mobile users make up fastest-growing segment: report
Consumer connectivity to mobile has birthed a new type of user, the “Mobile Addict” who opens applications more than 60 times per day, according to a new report from Flurry.
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