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How to target Gen Z, the new consumer on the block, via mobile – Mobile Marketer

How to target Gen Z, the new consumer on the block, via mobile
Their attention spans are getting shorter, they think in 4D, they communicate with symbols and images and their reliance on mobile devices has left them with a lack of situational awareness; this is Generation Z, a group of digital natives who should not be ignored despite their youth.
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Space Needle app launches new digital experiences
A new mobile application geared for tourists visiting Seattle’s Space Needle includes a high degree of functionality and helps weave the entire experience together with a range of on-site and at-home interactive opportunities.
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Skol reinvents musical connections via location-based social app
Brazilian beer brand Skol is using mobile technology to tag a song to locations on a map for a shareable experience that defines places with music.
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Push notifications do not win over millennials: report
A new report from Voxburner on young people and their attitudes and behaviors when it comes to mobile application usage reveals that 67 percent of millennial users find ads the biggest turn-off.
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I am Adoptable streamlines pet adoption with on-demand digital video
Washington-based startup I am Adoptable is a Web site and mobile application designed to optimize online pet adoptions by searching beyond photos with on-demand videos, as 57 percent of consumers say that product videos make them more confident in a purchase and less likely to return an item.
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