How to make mobile email shine this holiday season – Mobile Marketer

How to make mobile email shine this holiday season
Despite the fact that emails are increasingly being opened on a mobile device, marketers are still slow to keep up with this growth.
Please click here to read the entire story on Mobile Marketer

Frito-Lay enhances in-store promotion via augmented reality app 
PepsiCo’s Frito-Lay division is enhancing an in-store promotion via an augmented reality mobile application enabling shoppers to interact with characters from the popular Skylanders Giants game.
Please click here to read the entire story on Mobile Marketer

Untapped opportunity exists for K-12 educational apps: report
Opportunity abounds for application developers in mobile device management for K-12 education, according to a study by Interactive Educational Systems Design, Inc. and STEM Market Impact, LLC.
Please click here to read the entire story on Mobile Marketer

Instagram contests help hotel brands create offers, measure social media
Instagram contests can allow luxury hotel brands to measure the impact of their social media channels and gain a deeper understanding of guests’ interests.
Please click here to read the entire story on Mobile Marketer

American Greetings celebrates new ecard format with yodeling video contest
Greeting card company American Greetings is hosting a yodeling video contest via Web and mobile Facebook sites to build hype around the company’s new personalized ecard format.
Please click here to read the entire story on Mobile Marketer

Please click here to sign up for Mobile Marketer for free