How to enhance the luxury retail experience with mobile – Luxury Daily

Is free shipping a necessity for luxury retailers?
With the online retail space as competitive as it is, brands that offer free shipping give themselves a considerable leg up over competitors.
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Jaguar pushes F-Type with Lana Del Ray as new ambassador
Jaguar is using musician Lana Del Ray as the spokesperson for its new F-Type model, but some experts are questioning whether the singer is the right choice for the automaker’s image.
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How to enhance the luxury retail experience with mobile
Since mobile is a channel that consumers can choose to use in-store to enhance the physical shopping experience, it is the ultimate way for luxury marketers to interact with existing and potential customers on an opt-in basis.
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LVMH, Chanel kick off inaugural Allure Russia
High-end beauty brands such as LVMH Moët Hennessy Louis Vuitton, Chanel, L’Oreal Paris and Clarins are accompanied by fashion labels Cartier and Diane von Furstenberg in the inaugural issue of Condé Nast’s Allure Russia.
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Tablets to hit 100M shipments in 2012: study
Although there are more tablets available to consumers, the sweeping majority still prefer Apple’s iPad, according to a new study from ABI Research.
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Four Seasons, Nordstrom and private aviation – News briefs
Today in luxury marketing – Four Seasons exec: Incentive travel makes comeback; Nordstrom’s lessons from HauteLook; Tour the Learjet 85, the company’s most-luxurious private jet yet; Clothing rental startup aims to be Netflix for fashion.
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Three quarters of businesses don’t understand mobile messaging
Whether businesses have a mobile strategy or not, there will always be a place for opt-in bulk SMS within their marketing mix.
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