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How to create an effective mobile, social campaign – Mobile Marketer

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How to create an effective mobile, social campaign
Mobile and social inherently complement each other and marketers are increasingly marrying the two to deepen their relationship with consumers. However, simply linking to a Facebook or Twitter page is no longer enough.
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Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital
Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.
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CNN, Time roll out mobile app for 2012 political conventions
CNN and Time Inc. have launched a new mobile application that features 24/7 breaking news updates and alerts from journalists covering the Republican and Democratic National Conventions.
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Amstel Light relies on mobile advertising to drive Facebook engagement
Amstel Light is using mobile advertising to build its social efforts and increase its Facebook presence.
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Yahoo Sports offers custom-branded experiences via mobile apps
Yahoo Sports is letting fans stay connected and keep tabs on their favorite players with new mobile application features. 
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Tablets to hit 100M shipments in 2012: study
Although there are more tablets available to consumers, the sweeping majority still prefer Apple’s iPad, according to a new study from ABI Research.
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CVS/pharmacy bundles photo ordering features into app to drive loyalty
CVS/pharmacy has enhanced its mobile application with a feature that lets users take photos and order prints for in-store pick-up. 
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Mobile Marketing Week Sept. 10-14: Register for events
Please register for the authorized events during Mobile Marketing Week Sept. 10-14 in various cities. The events celebrate mobile advertising, marketing and media.
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Mobile ads: Forget format and focus on value
In mobile advertising today, value has to flow three ways: between publishers, users and advertisers. Giving better value, not buying better space, is where advertisers need to focus.
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