How to break into mobile native advertising – Mobile Marketer

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Office for mobile is key to Microsoft’s future. Anyone home?
While cofounder Bill Gates stepped away from the CEO’s job in 2000, handing over the day-to-day running to lieutenant Steve Ballmer, he cannot be blind to the obvious: his legacy is about to be undone. Unless Microsoft gets its product and customer focus right, it will wither on the wine.
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How to break into mobile native advertising
As marketers continue to look for new ways to develop mobile advertising, native advertising is catching the eye of marketers. However, understanding the right context and content that works with these nascent advertising models is tricky.
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Heineken incentivizes app usage via augmented reality, contests
Heineken is launching a mobile application as part of a summer promotion that is aimed at driving repeat usage with contests and content that keep users coming back regularly.
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IPhone impressions grow 28pc quarter-over-quarter: report
Not only did impressions from Apple’s iPhone grow quarter-over-quarter, the manufacturer also raked in more than one-third of Millennial Media’s market share during the first-quarter of 2013, according to a new report.
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