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How the 5 biggest online travel agencies are expanding beyond mobile commerce – Mobile Marketer

How the 5 biggest online travel agencies are expanding beyond mobile commerce
The next generation of mobile innovation for online travel agencies is moving away from transactions to influencing all parts of the travel experience, including loyalty programs, personalized messages and real-world sales.
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Taco Bell builds narrative for new Doritos Locos Tacos via Snapchat Stories
Taco Bell turned to Snapchat yesterday to introduce the new Doritos Locos Tacos via a series of images that ran throughout the day leading up to the MTV Movie Awards, culminating in complete narrative.
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General Mills, Clorox target Hispanic mobile shoppers via bilingual promotions app
With Hispanic consumers over indexing on mobile, brands such as General Mills and Clorox are looking to reach these valuable consumers through bilingual shopping application Veo.
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Email messages needs to be immediately meaningful for mobile users
With more and more email being opened on mobile, not only should emails be formatted for smaller screens but messaging needs to be to the point and action-oriented.
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