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How Starbucks is pushing the envelope with SMS, MMS marketing – Mobile Marketer

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How Starbucks is pushing the envelope with SMS, MMS marketing
Starbucks is clearly taking mobile messaging to new heights, as exemplified with a recent effort that leveraged SMS and MMS to engage and surprise customers, while also tying into its larger marketing strategy.
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Can mobile save the TV star?: ABC launches live-streaming app
With traditional network television viewership continuing to plummet, ABC is the first network to make live content available to mobile users on a full-time basis via the new Watch ABC mobile application.
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Folgers taps voice recognition for brand building
Folgers is leveraging a mobile application to mix up its classic marketing jingle for consumers.
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Dodge, Universal Pictures aim for engagement via multichannel campaign
Chrysler Group’s Dodge is partnering with Universal Pictures to get fans excited for the upcoming “Fast & Furious 6” film with a campaign that includes mobile, television and online components.
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63pc of affluent consumers want to opt out of online tracking: Luxury Institute
Sixty-three percent of affluent consumers would choose to keep their online history and Internet activities private through an opt-out tracking policy, according to a new survey from the Luxury Institute.
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