How Starbucks is pouring inspirational, non-commerce content into its app – Mobile Marketer

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How Starbucks is pouring inspirational, non-commerce content into its app
Starbucks is the latest marketer putting corporate social responsibility at the forefront of its mobile efforts, this time by unveiling a content series featuring Americans engaging in compassionate acts, showcasing the importance of including humanity-driven storytelling within mobile applications.
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Gilt unbuttons multichannel fall campaign featuring sponsored content, mobile videos
Gilt is kicking off the fall season with a foray into broad digital spaces, forging a multichannel campaign featuring mobile-optimized video, a diverse array of campaign images, sponsored content and a pop-up exhibit in New York.
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Whistle Sports laces up NFL partnership for cross-media social content
Whistle Sports is partnering with the National Football League to create branded NFL-themed content on social media, bringing the football league’s wide appeal to social users around the country.
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