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Restaurant chains eat up mobile for more personal, timely relationships – Mobile Marketer

Restaurant chains eat up mobile for more personal, timely relationships
While each industry vertical has its own pace of technology innovation and risk-versus-reward criteria in regard to adoption, restaurant chains are experimenting heavily with mobile at present due to many customers using search, reviews and ordering from restaurants via smartphones.  Please click here to read the entire story on Mobile Marketer

Pillsbury Toaster Strudel taps Fruit Ninja app in “More Fruit” campaign
Pillsbury Toaster Strudel is leveraging the popularity of the Fruit Ninja mobile application with flying-fruit video games and a live show by a fruit-slicing swordsman in support of its “More Fruit” campaign.
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Hasbro modernizes family game night with Monopoly app
Hasbro is addressing a threat to traditional board games from popular video games by updating its iconic Monopoly with a mobile application that links to users’ Facebook profiles, intending to entice families that are all-around more tech-savvy than ever before.
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Graceland updates visitor experience with iBeacon-enabled iPad tour
Graceland recently unveiled a new multimedia iPad tour using iBeacon technology to enhance the experience for guests touring the former home of Elvis Presley.
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Philadelphia group’s map highlights lesser-known points for mobile tourists
Philadelphia’s Historic Neighborhood Commission is highlighting some of the less well-traveled points of interest in the City of Brotherly Love with an interactive map that complements a separate mobile application.
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Hempfest app seeks to enhance the festival experience
The 2014 Seattle Hempfest is hoping that its attendees will not get lost in the fog now that they have a new mobile application to help them find their way.
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Maritz Travel targets mobile users with Moxie email implementation
A subsidiary of Philadelphia-based travel agency Maritz called Maritz Travel Meetings and Incentives hopes to offer a mobile-optimized and frustration-free experience for its guests through email client Moxie in an effort to drive more online engagement.
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