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How marketers missed out on native video monetization in 2015 – Mobile Marketer

How marketers missed out on native video monetization in 2015
While 2015 may have been a big year for the number of eyeballs on native video, especially with Facebook, marketers that leveraged short-form missed the mark by not accurately monetizing this year.
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Sephora lacquers up loyalty program interest with Snapchat gift preview
Sephora previewed the 2016 birthday gift for members of its Beauty Insider rewards program on Snapchat yesterday, driving interest in loyalty memberships.
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Spotify’s Snapchat channel tributes 2015’s music, targeting younger users
Spotify is celebrating the end of the year by sponsoring a Snapchat Discover channel, revisiting 2015’s music scene with a new genre each day in an attempt to connect with its key demographic.
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Harry Winston leads into 2016 with signature countdown
Jeweler Harry Winston is counting down to the new year by looking back on its most iconic motifs.
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