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How luxury marketers can best adapt to mobile bar codes – Luxury Daily

Chanel awarded top mobile site for availability, reliability: study
Chanel’s mobile-optimized Web site in France has received the top honors in a study by Keynote Systems, lauding the fashion label for its simple, sleek site that showed its design elegance while remaining completely available to customers.
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Saks aims for summer foot traffic via charity effort
Retail chain Saks Fifth Avenue is holding the first annual Beauty Editors Day at its New York flagship store to benefit the Look Good Feel Better charity.
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How luxury marketers can best adapt to mobile bar codes
Although it is a relatively new medium, QR codes are quickly becoming adopted into luxury brand campaigns. Even though different markets have varying needs for content and placement, there are some general best tips from which all marketers can benefit.
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Swarovski aims at top markets with fall/winter campaign
Precision-cut crystal maker Swarovski is giving its customers in the top international markets access to customized city guides and the chance to unlock exclusive digital experiences in a campaign to push its fall/winter 2012 collection.
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How luxury lifestyle brands can get in on the farm-to-table movement
The farm-to-table concept is a top trend in the luxury travel industry that brands are adopting in hotel packages that showcase on-site services. However, there is space for fashion marketers to capitalize on this movement as well.
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Hennessy adds to Wild Rabbit campaign with Futura collaboration
Hennessy is adding to its Wild Rabbit campaign with a multichannel collaboration featuring Futura, an artist whose persistence and refusal to give up makes him the perfect ambassador for the cognac brand.
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Chinese spending, PPR, Yoox and Hugo Boss – News briefs
Today in luxury marketing – Luxury watch sales show China failing to secure economic rebound; PPR, Yoox team for online retail; Hugo Boss launching new scent; London luxury-home price gains slow after sale-tax increase.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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Mobile marketing insights from China
When marketing globally, it can be short-sighted – and costly – to assume a one-size-fits-all strategy.
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