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How Amazon, PayPal gain competitive advantage on mobile via adaptive design – Mobile Marketer

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How Amazon, PayPal gain competitive advantage on mobile via adaptive design
Transaction-driven sites such as Amazon and PayPal are increasingly embracing adaptive design in order to deliver their sites on mobile up to 40 percent faster than if they used responsive Web design.
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TripAdvisor boosts non-transactional mobile travel with offline app features
TripAdvisor announced the launch of a new offline feature for its mobile application which allows travelers to download reviews, photos and city maps before departing, and then access this information on the road when no data connection is available.
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Freemium apps face pressure from regulators, paid app growth
Amazon’s recent decision to not accept a settlement with the Federal Trade Commission over in-application purchases points to growing pressures facing freemium apps as regulators take a closer look at possible misuse and the market for paid apps becomes more clearly defined.
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Chevrolet and Gogo target in-flight Internet market via Facebook
Gogo has partnered with Chevrolet to offer passengers’ free access to Facebook on equipped flights, as the aero communications service provider taps the growing demand for reliable in-flight Web access for which the estimated commercial aircraft market opportunity is $402 million.
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Viggle ACCESS lends audience-specific data to brands, TV networks
Entertainment rewards platform Viggle and its new advertising platform Viggle ACCESS could give participating brands and TV networks more insight into who their audiences are and the best ways to reach them and keep them watching and listening.
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