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House of Fraser targets British shoppers with multi-component mobile campaign – Luxury Daily

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House of Fraser targets British shoppers with multi-component mobile campaign
London-based department store House of Fraser is using a three-dimensional mobile campaign that includes in-store Wi-Fi, SMS and video messaging to help draw customers in-store.
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Ritz-Carlton sets aside $2B for China, global expansion
The Ritz-Carlton Hotel Co. is tapping into the transitioning Chinese marketplace with a hotel presence in eight major provinces and now has plans to add another branded property in Changdu by 2013 as part of a $2 billion expansion.
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Orient-Express uses the power of print to inspire travel
International hotel, river cruise and rail company Orient-Express still believes in the power of print to display the passion behind its luxury travel options through the Orient-Express Traveller catalog.
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Can enthusiasts move the needle in the auto industry?
Automakers such as Mercedes-Benz, Rolls-Royce and Aston Martin have dedicated fan bases that emphasize the branded lifestyle and can push the experience to another level by inspiring others.

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What are the marketing opportunities with Facebook Mobile?
There are some exciting opportunities for brands and marketers that want to target mobile consumers on Facebook, the company revealed in an exclusive interview with Mobile Marketer.
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Miu Miu, Barneys, Dolce & Gabbana and Givenchy – News briefs
Today in luxury marketing – Hailee Steinfeld Miu Miu ad deemed irresponsible; Humane Society accuses Barneys, Gilt, and more of mislabeling real fur as faux; Dolce, Gabbana to appear before judge for tax evasion case.
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Conjugating mobile: Facebook as Big Brother
A loving sign is when nouns become a verb and we “Google”, we “Skype”, we “Facebook”, we “TXT”.
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