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Hermès renews spring/summer campaign via mobile ads – Luxury Daily

Bloomingdale’s loses brand leader, gains opportunity for fresh voice
The retirement of department store chain Bloomingdale’s vice president of fashion direction may come as a loss for the retailer, but creates an opportunity for it to fill the position and find a new voice for itself.
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Hermès renews spring/summer campaign via mobile ads
French leather goods and scarves maker Hermès is targeting the affluent readers of New York magazine’s The Cut through ads for its “Sporting Life” campaign on the publication’s mobile-optimized site.
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66pc of online searches for luxury hotels generated by US consumers: report
Internet users in the United States generate 66.3 percent of global searches for luxury hotel brands with New York securing the No. 1 spot as the most-searched for destination, according to a new report from Digital Luxury Group.
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Land Rover touts next-generation Range Rover to New Yorkers
Land Rover North America is partnering with Condé Nast’s Architectural Digest and architecture firm HWKN to create an art installation that touts the all-aluminum body of the new Range Rover.
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Piaget triggers peer-to-peer brand communication through social contest
Richemont-owned Piaget is teasing its new Rose Collection by launching the first annual “Piaget Rose Day” and a Facebook application.
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Will Fortnum & Mason’s second London store dilute the brand name?
The opening of British retailer Fortnum & Mason’s second London-based store in its 307-year history will not canalize its core location on London’s Piccadilly, experts say.
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LVMH, Barneys, Trump and luxury automakers – News briefs
Today in luxury marketing – LVMH files another lawsuit against Hermès; Barneys debuts its shiny new men’s accessories floor; US taps Donald Trump to convert DC’s Old Post Office into luxury hotel; BMW to Mercedes skip summer breaks to keep plants rolling.
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Book excerpt: The Luxury Collection: Hotel Stories
In the late 1920s, a piece of land at the crossroads of scenic Avenue de l’Alma (now Avenue George V) and Avenue Pierre 1er de Serbie was put up for sale by the Paris city hall.
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