Hermès’ how-to app teaches knot-tying, engages young consumers – Luxury Daily

Burberry targets affluent male consumers with innovative suit design
British fashion house Burberry is looking to attract affluent male consumers with a new type of tailoring style due to increased interest from fashion-forward men.
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Hermès’ how-to app teaches knot-tying, engages young consumers
French leather goods and scarves maker Hermès is showing off its iconic silk scarf collection through a whimsical mobile application that displays the brand’s lifestyle while creating awareness among younger consumers.
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Oscar de la Renta charms Peninsula Hotel guests with fragrance, amenity collection
U.S. label Oscar de la Renta teamed up with The Peninsula Hotels to provide guests at all of the brand’s global properties with an original bathroom amenities collection and unisex fragrance.
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Top 10pc of US to increase holiday spending by 8pc to $20.7B: study
Holiday purchases made by the top ten percent of households are expected to rise eight percent to $20.7 billion, while the top one percent of households intend to spend an average of $3,414, a dip of 3.3 percent from the year-ago period, according to a new study by American Express Publishing and Harrison Group.
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Aston Martin, John Lobb ingratiate brand enthusiasts with enhanced driver’s shoe
British automaker Aston Martin is renewing its partnership with bespoke British shoemaker John Lobb to produce the second incarnation of the Winner Sport driving shoe meant to fortify bonds with brand loyalists.
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Facebook moves into mobile retargeting to capture brands’ holiday spend
Facebook is making a bigger push to be the king of mobile and social advertising this holiday season with a new mobile advertising product that will likely appeal to marketers looking to retarget consumers who have already downloaded a brand’s mobile application.
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How the current government shutdown may affect retail spending
Just as retailers begin to push their holiday marketing into full gear, the government shutdown could force marketers to switch up their plans with efforts more tailored towards bargain shoppers who will likely be researching prices via their mobile device.
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Versace, Ferrari, Miu Miu and Daimler – News briefs
Today in luxury marketing – Versace not impressed by Versace movie; Ferrari GTO becomes most expensive car at $52M; Miu Miu eyeing beauty license?; Daimler mulls new North America plant.
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Holy Grail of purchase data: Are we there yet?
The explosive growth of digitized payments – people paying for things with debit and credit cards instead of cash – combined with online banking adoption has set the stage for a mobile banking and marketing revolution.
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