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Harrods targets London shoppers via mobile scavenger hunt – Luxury Daily

Hugo Boss to reach young, American consumers with Jason Wu appointment
Fashion designer Jason Wu has been appointed the new artistic director of Hugo Boss’ Boss womenswear, which will bring a fresh, young attitude to revamp the brand, experts say.
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Harrods targets London shoppers via mobile scavenger hunt
London department store Harrods is targeting local shoppers through a city-wide mobile scavenger hunt to win approximately $1,500 to spend in-store.
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Luxury Retail Summit 2013 New York Sept. 18: Lalique, Porsche Design, Fairmont, McLaren, Gucci, La Mer, Brian Atwood, Auberge, Forrester, Hearst
Registration is open for the Luxury Retail Summit: Holiday Focus 2013 conference Wednesday, Sept. 18, 2013 with speakers from Lalique, Porsche Design, Fairmont, McLaren, Forrester, Gucci, Brian Atwood, La Mer, Auberge, Hearst, Morpheus and the former CEO of Bergdorf Goodman. Must-attend for luxury retailers and brands, agencies, publishers and researchers.
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Astley Clarke boosts philanthropy via Breast Cancer Campaign bracelet
British jeweler and retailer Astley Clarke is boosting its philanthropic efforts by selling a new rose gold bracelet to benefit Britain and Ireland’s Breast Cancer Campaign.
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Lexus showcases new vehicles through USGA partnership
Continuing a tradition spawned in 2007, Toyota Corp.’s Lexus will join the United States Golf Association as the exclusive automotive partner of the 113th U.S. Open Championship June 10-16 at the Merion Golf Course in Ardmore, PA.
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Apple iOS takes back seat to Windows in responsiveness to brand messaging: report
Mobile users on Windows are more responsive than Apple or Android users, according to a new analysis of more than one billion mobile messaging transactions for retail and gaming brands.
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Chanel, Mulberry, Rolls-Royce and BMW – News briefs
Today in luxury marketing – Chanel unveils new London store; Emma Hill and Mulberry split; Rolls-Royce counting on Wraith to lift Russia sales; BMW says May brand sales up 7.8pc, beating Audi and Mercedes.
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Marketers must keep mobile simple
Mobile solutions should move out of the creative departments and into the strategy or planning departments of the agency world.
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