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Google Enhanced Campaigns has little impact on paid search performance: report – Mobile Marketer

Google Enhanced Campaigns has little impact on paid search performance: report
With Google’s cost-per-click rates on smartphones up 5.2 percent year-over-year and flat compared to the previous quarter, a report from The Search Agency being released today suggests that the introduction of Enhanced Campaigns has not had a big impact on marketers.
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Can Apple, Microsoft reinvent mobile businesses with phablets?
As the rumors heat up that Apple is developing a phablet that will compete head-on with Samsung, Microsoft and HTC, phablets are reemerging as less of a gimmick and more of a way for manufacturers to make up on losing market share.
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BBC Latin America picks SNOW over responsive design
BBC Entertainment Latin America decided to use SNOW’s One Web solution for its show Top Gear’s mobile site in order to reach viewers on whatever device they use.
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Duane Reade shows some leg with mobile social campaign
Duane Reade is promoting its branded hosiery products with a multichannel campaign that blends mobile and social in a Halloween-themed contest.
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Mobile Minutes: Nike, Cars.com, mobile industry, payments
Today in mobile marketing – Nike’s no-Android stance on FuelBand is a huge mistake; Shoppers rank Cars.com best mobile site; Mobile industry starts turning upside down; Mobile is the future of payments — Here’s why there’s virtually no ceiling to the opportunity.
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