Google delivers strong Q1 results despite ongoing questions about monetizing mobile – Mobile Marketer

Google delivers strong Q1 results despite ongoing questions about monetizing mobile
While Google put in a strong first quarter, questions still remain about how mobile is driving revenue for the company as CPC rates dropped again and advertisers continue to migrate to enhanced campaigns that offer fewer mobile targeting capabilities.
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ComScore exec: Digital omnivore is a challenge
CHICAGO – A comScore executive at the Results 2013: Mobile Marketing Day said that with consumers not sitting behind desktops anymore, marketers are challenged to understand consumers in new ways.
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MXM Mobile exec: New mobile establishment must focus on customer knowledge
CHICAGO – An MXM Mobile executive at the Results 2013: Mobile Marketing Day said that the new way of thinking about mobile will be more about consumers rather than technology.
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Pandora exec: Digital media budgets need to be platform-agnostic
CHICAGO – A Pandora executive at the Results 2013: Mobile Marketing Day said that as the company sees 75 percent of usage taking place on mobile, marketers need to be thinking about cross-screen advertising opportunities.
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Nielsen exec: No one has universal adopted mobile service
CHICAGO – A Nielsen executive at the Results 2013: Mobile Marketing Day said that although there is a big opportunity for a mobile service to enhance the shopping experience, no one has figured it out yet.
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IPhone impressions deliver 76pc price premium over Android smartphones
Advertisers are very interested in iPhone impressions and are willing to pay a premium to get them, according to a new report from MoPub, which reports that iPhone accounts for over 50 percent of the ad spend on MoPub’s ad exchange.
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