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Glamour brings NYFW beauty looks to mobile via augmented reality – Mobile Marketer

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Glamour brings NYFW beauty looks to mobile via augmented reality
Condé Nast’s Glamour is joining forces with the YouCam Makeup application to bring top beauty trends seen on the runway at New York Fashion Week to consumers’ smartphones, enabling them to virtually try on the featured products at home.
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Why Hershey exec sees Uber as selling channel of the future
The Hershey Company is reaping the benefits of a partnership with Uber that sold as many Kisses candy in Mexico over the course of eight hours as did Walmart Mexico during the same period.
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E! News targets millennials, premieres first Snapchat exclusive show
E! News, the entertainment news broadcast owned by NBCUniversal, debuted one of the first fully produced weekly shows made exclusively for Snapchat yesterday called The Rundown.
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General Mills unveils Box Top collection app to encourage mobile fundraising
General Mills’ popular Box Tops fundraising campaign is getting a mobile makeover this fall with the release of the new Box Tops Bonus application.
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