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Givenchy ups mobile traffic via product QR code – Luxury Daily

Hermès engages younger brand enthusiasts with tableware line
French leather goods and scarves maker Hermès is pushing its race track-inspired porcelain tableware line Rallye 24 by integrating it in an online game.
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98pc of British luxury brands consider reaching next generation a challenge: study
Digital innovation is a top priority for British luxury brands this year, with mobile commerce becoming an increasingly important focus, according to a new report from Walpole British Luxury and Ledbury Research.
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Rolls-Royce eyes European best prospects with Poland dealership
Rolls-Royce Motor Cars is expanding its European presence with plans to establish a new dealership located in Warsaw, Poland.
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60pc of luxury brands offer Korean Web site: L2 Think Tank
Approximately 60 percent of luxury brands offer a Web site for Korean consumers, compared to 96 percent for consumers in China and 87 percent for consumers in Japan, according to L2 Think Tank’s series of Digital IQ Index Reports.
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Givenchy ups mobile traffic via product QR code
French fashion house Givenchy is seamlessly connecting consumers to its mobile-optimized site and Le Rouge campaign through a QR code on lipstick packaging.
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Tiffany, Cartier tap “Relaxed Glamour” theme in Veranda
Tiffany & Co., Rolex, Patek Philippe, Chopard and Cartier are among the advertisers in the May/June issue of Hearst’s Veranda, which marks a 5 percent year-to-date ad page increase since the same time last year.
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Saint Laurent, Richemont, Ferrari, Mercedes and Aston Martin – News briefs
Today in luxury marketing – The ultimate Slimane on Avenue Montaigne; Richemont appoints new heads to Montblanc, Jaeger-Le Coultre brands; Ferrari tries to cut car sales to protect brand exclusivity; Daimler says it is in supply discussions with Aston Martin.
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