Givenchy looks to boost mcommerce with new app – Luxury Daily

Dior amplifies brand awareness with Saks window takeover
French label Christian Dior is taking over the windows of Saks Fifth Avenue’s flagship store in Manhattan to display its wide range of products during New York Fashion Week.
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Givenchy looks to boost mcommerce with new app
French fashion house Givenchy is looking to boost mcommerce through the launch of a new application that allows consumers to shop the women’s collection on smartphones and tablets.
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Luxury Retail Summit 2013 New York Sept. 18: Lalique, Porsche Design, Fairmont, McLaren, Gucci, La Mer, Stark, Auberge, Forrester, Hearst
Registration is open for the Luxury Retail Summit: Holiday Focus 2013 conference Wednesday, Sept. 18, 2013 with speakers from Lalique, Porsche Design, Fairmont, McLaren, Forrester, Gucci, La Mer, Stark, Auberge Resorts, Hearst, Morpheus and the former CEO of Bergdorf Goodman. Must-attend for luxury retailers and brands, agencies, publishers and researchers.
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Webinar on Sept. 25: Crafting holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment
Please register now for the free hour-long webinar on Wednesday, Sept. 25 at 2 p.m. on how luxury marketers and retailers must craft holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment.
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Will new owners bring Neiman Marcus and Saks into the future of retail?
The Neiman Marcus Group Inc. was purchased for $6 billion by investment firm Ares Management and the Canada Pension Plan Investment Board Sept. 9, which makes this the second United States-based department store after Saks Fifth Avenue that has new Canadian owners.
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Bergdorf pushes contemporary campaign via digital touch points
New York department store Bergdorf Goodman is pushing a new campaign for its 5F contemporary section through a digital campaign that includes images, video and a music playlist.
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Bentley enhances Breitling partnership with celebrity endorsement
British automaker Bentley Motors is elevating its partnership with Swiss watchmaker Breitling by touting soccer star David Beckham as the campaign’s ambassador.
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Valentino piques interest for new fragrance before debut
Italian label Valentino is increasing the anticipation for its latest men’s fragrance by launching the campaign at the 70th Annual Venice International Film Festival long before the fragrance is set to be released.
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Lexus showcases IS via art experience at fashion week
Toyota Corp.’s Lexus generated interest in the IS model during New York Fashion Week with a live holographic performance art experience that showcased the brand’s penchant for devising creative ways to engage fans.
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Trump Hotels boosts global expansion with new regional vice president
Trump Hotel Collection is stepping up its efforts to expand internationally with the appointment of Shafi Syed as the vice president of development and acquisitions for India, the Middle East and Africa.
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Chanel, Gucci display jewelry in September Tatler
Chanel and Gucci are among the advertisers displaying jewelry collections in Condé Nast-owned Tatler 236-page September issue as a way to complement the ready-to-wear advertisements found within the issue.
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Calling for nominations: Luxury Women to Watch 2014
If you know a smart woman in luxury advertising, marketing, media or retail who’s set to go places, please nominate her for Luxury Daily’s Women to Watch 2014. Nominations accepted through Sept. 30.
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BMW, Jaguar, Thailand and Instagram – News briefs
Today in luxury marketing – BMW eclipses car show rivals with three-level indoor test track; Jaguar unveils crossover SUV concept, hints at new sedans; Thailand to scrap luxury goods tax to lure China travelers; Instagram plans to introduce ads within the next year.
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Pinpointing your target audience with hyper-relevance
With new hyperlocal tracking capabilities, marketers can know – by device – exactly who viewed their mobile ad and whether that user subsequently walked into the store.
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