Gilt Groupe ditches flash sales for first full-price men’s retailer – Luxury Daily

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Gilt Groupe ditches flash sales for first full-price men’s retailer
Online retailer Gilt Groupe has partnered with Conde Nast’s GQ to build the hype surrounding the online retailer’s first perpetual inventory men’s online store.
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US, Chinese consumers fuel British luxury rebound
Luxury spending in Britain is estimated to rise 57 percent to $15.1 billion in the next five years, according to a study by British luxury trade association Walpole and Ledbury Research.
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Consistent, charismatic Twitter activity builds loyal consumers: experts
The importance of social media is no longer something that can be overlooked by luxury brands. By observing different brands, experts have concluded that a charismatic and consistent Twitter feed serves a brand’s best interests.
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Luxury brand marketing strategies are not one-size-fits-all: iProspect exec
Rather than copying an effort by a rival company, a luxury brand needs to develop a multichannel marketing strategy in a unique way that still fits the branded personality.
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Only 37pc consumers feel they are in control of in-app personal info: TRUSTe
NEW YORK – Only 37 percent of consumers feel in control of their personal information when using mobile applications, according to a panel at the Mobile Marketing Forum 2011.
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Mercedes-Benz highlights customer appreciation with Gull Wing Group partnership
Mercedes-Benz is celebrating brand enthusiasts Gull Wing Group’s 50th anniversary by helping them recreate a famous photo taken at their first meeting in Fort Point Park in San Francisco.
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Lanvin, Jean Paul Gaultier and Valentino – News briefs
Today in luxury marketing – Lanvin unveils kids’ collection; Gaultier retrospective bows in Montreal; Valentino inks eyewear deal with Marchon.
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