FTC urges mobile marketers not to cut corners when designing around small screens – Mobile Marketer

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FTC urges mobile marketers not to cut corners when designing around small screens
While mobile marketers frequently find themselves challenged when it comes to telling a compelling story on mobile devices, this is no excuse for leaving the necessary disclosures, according to new guidelines from the Federal Trade Commission.
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55pc of mobile search conversions happen in one hour: study
With more than half of mobile searches resulting in a conversion within one hour, marketers need to be prepared to quickly serve users a full spectrum of information once a search has been made, according to a new study from Google and Nielsen.
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Geico leverages mobile to bridge radio ads with digital content
Geico recently leveraged mobile to activate traditional radio listeners and drive engagement with exclusive content via listeners’ smartphones.
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Cabela’s makes mobile marketing debut via video campaign
Multichannel outdoor retailer Cabela’s is using video-heavy mobile advertisements to get the word out about a new national marketing campaign.
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