Frequent app updates key for long-term brand engagement: expert – Luxury Daily

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Tom Ford shares vision and inspiration via Sirius XM series
Designer and filmmaker Tom Ford is revealing his vision and inspiration in an exclusive monthly series on Sirius XM Radio.
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Key best practice for sales-oriented Web design
Luxury marketers must maintain a consistent brand image, keeping in mind aesthetics, customer service, option to purchase and performance in their mobile Web design strategy. Here are some best practices.
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Frequent app updates key for long-term brand engagement: expert
Many luxury brands seem to have developed mobile applications to put a foot in the door of the mobile arena, but their reputations could falter if the apps are not properly kept up.
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Bergdorf Goodman strengthens social media strategy with Tumblr page
Luxury retailer Bergdorf Goodman is reaching out to its tech-savvy, visually-stimulated consumers via Tumblr, a free blog-hosting platform.
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Dolce & Gabbana dress-up event bolsters fan appeal
Dolce & Gabbana’s Milan store got a makeover on Feb. 27 when the brand invited bloggers to dress up its windows using apparel and accessories from the spring/summer 2011 line.
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Kenneth Cole, Tiffany & Co. and BMW – News briefs
Today in luxury marketing – Jill Granoff resigns as CEO at Kenneth Cole; Tiffany & Co. takes center stage at Oscars; BMW and Peugeot team up in hybrids.
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Driving mobile commerce 2011 holiday success from the lessons of 2010
Mobile commerce hit its stride during the 2010 holiday season, with some retailers driving up to 7 percent online revenue through mobile devices.
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