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Forrester analyst: Majority of customers will engage via borrowed mobile moments – Mobile Marketer

Forrester analyst: Majority of customers will engage via borrowed mobile moments
NEW YORK – A Forrester Analyst speaking at Mobile Research Summit: Data & Insights 2014 said that marketers will see only a portion of their customers engage on a branded mobile application and, therefore, need to be thinking about how to reach them via borrowed mobile moments.
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Personalize marketing to reach mobile-ad-friendly shoppers
NEW YORK – Thirteen percent of mobile Americans are willing to receive advertisements on their phones in exchange for services, said a Nielsen analyst June 19 at the Mobile Research Summit: Data & Insights 2014.
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Keynote consultant: Smartphone usability necessary for responsive Web design success
NEW YORK – Marketers evaluating responsive Web design need to begin with its functionality on mobile devices as their first consideration, said Ken Harker, senior consultant at Keynote, in a presentation June 19 at the Mobile Research Summit: Data & Insights 2014.
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Mobile messages infused with scent may emanate new ad opportunities
The first scent-tagged image was successfully transmitted recently from Paris to New York via oSnap, a new iOS application that brings scent marketing into the mobile age.
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