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Few marketers transcend mobile-first to revolutionize customer experience: Forrester – Mobile Marketer

Few marketers transcend mobile-first to revolutionize customer experience: Forrester
Mobile maturity is rare among marketers, with 44 percent still shrinking desktop experiences for smaller screens, and while 42 percent put mobile first, only 14 percent are truly transforming the customer experience, according to a new report Forrester Research.
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