Mobile Commerce Daily is now Retail Dive: Mobile Commerce! Click here to learn more!

Fendi extends life of Snapchat stories with international album – Luxury Daily

Top 10 luxury brand social marketers of Q3
Luxury marketers used social media to break down the barrier between consumer and brand, forging deeper connections with fans in the process.
Click here to read the entire article on Luxury Daily

Announcing Luxury FirstLook 2017: Time for Luxury 2.0
Register now for the nation’s premier conference focused on how the luxury business will rapidly evolve in 2017, calling for a reset to Luxury 2.0. Speaker list, agenda and registration link in article.
Click here to read the entire article on Luxury Daily

Fendi extends life of Snapchat stories with international album
Italian fashion label Fendi is challenging the ephemeral nature of Snapchat by giving earlier snaps new life through a content hub on its Web site.
Click here to read the entire article on Luxury Daily

Farfetch measures workplace euphoria, interest as talent-sourcing method
Online retailer Farfetch is recruiting potential employees through a social video that compares working for the brand to a room full of puppies and a swimming pool filled with pink cotton candy.
Click here to read the entire article on Luxury Daily

Consumers double spending when helped by sales associate: report
Even with the rise of digital channels, frontline sales staff are far from obsolete, according to results of a survey conducted by InMoment.
Click here to read the entire article on Luxury Daily

Classic cars take back seat to wine for luxury investments: Knight Frank
Classic cars are being dethroned as the number one avenue for luxury investments, as high-quality wine makes its comeback, according to Knight Frank’s Luxury Investment Index.
Click here to read the entire article on Luxury Daily

BMW 5 Series teases come to fruition, but not before a leak
German automaker BMW has now released specs for its new 5 Series, which is seeing its first redesign in six years, but the official launch was overshadowed by an early online leak.
Click here to read the entire article on Luxury Daily

WatchTime New York, Canali, Vogue Café and Prada – Live news
Luxury Daily’s live news from Oct. 13 – WatchTime New York ups experiential sessions for 2016 watchmakers fair; Canali fetes US ecommerce launch with exclusive collaboration; Condé Nast continues Vogue Café’s expansion into Western Europe; Prada soars among the flowers in interstellar campaign video.
Click here to read the entire article on Luxury Daily

Karl Lagerfeld, Roberto Cavalli, in-store tech and Tesla – News briefs
Today in luxury marketing – Karl Lagerfeld said to guest edit French Vogue; Cavalli prepares for radical turnaround as Peter Dundas exits; Luxury brands turn to in-store tech to boost fashion retail; Tesla’s credit lines seen helping Musk delay tapping Wall Street.
Click here to read the entire article on Luxury Daily

Creative must drive programmatic advertising strategy
As advertising strategies continue to adjust to the digital age, many marketers fear that an obsessive focus on data is having unintended consequences.
Click here to read the entire article on Luxury Daily