Facebook takes over Android home screen, has plans for new ad opportunities – Mobile Marketer

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 Facebook takes over Android home screen, has plans for new ad opportunities
Facebook introduced a new way for Android users to interact more directly with friends from the home screen and lock screen.
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Perrier launches Secret Place digital experience across Web, mobile
Perrier has unveiled its new Secret Place global marketing campaign across the company’s Web and mobile platforms to entice consumers to participate in the ultimate secret party in Paris.
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1B smartphones will be shipped worldwide this year: Gartner
The number of smartphones shipped worldwide will reach 1 billion this year as the device becomes more affordable, driving adoption in emerging markets and the prepay segment in mature markets, according to a new report from Gartner.
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Dynamic Logic tackles mobile ad effectiveness with new measuring tool
Millward Brown’s Dynamic Logic has rolled out a new mobile measurement tool with the goal of leveling the playing field between online and mobile advertising effectiveness for marketers.
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Canadian publishers eye Windows 8 to bolster reader engagement
Ten Canadian publishers – including The Toronto Star and Elle Canada – have rolled out Windows 8 applications to interact with readers via their smartphones and tablets.
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