Mobile Commerce Daily is now Retail Dive: Mobile Commerce! Click here to learn more!

Facebook speaks language of big brands with behavioral targeting – Mobile Marketer

Facebook speaks language of big brands with behavioral targeting
In a significant advancement for its mobile advertising offerings, Facebook is giving marketers a way to target mobile ads based on the products and brands that users buy.
Please click here to read the entire story on Mobile Marketer
 
R/GA exec: Web is last untapped portion of mobile
NEW YORK –A R/GA executive at the at the 2013 IAB Mobile Marketplace said that as the mobile Web becomes richer and more advanced, there are lots of opportunities for marketers to leverage a device’s built-in browser.
Please click here to read the entire story on Mobile Marketer
 
Rovio exec: Fan-first is big priority
NEW YORK – A Rovio executive at the at the 2013 IAB Mobile Marketplace said that everything the company does takes on a fan-first approach.
Please click here to read the entire story on Mobile Marketer
 
Medialets exec: Mobile’s defining characteristic is heterogeneity
NEW YORK – A Medialets executive at the 2013 IAB Mobile Marketplace said that marketers cannot adapt Web metrics to mobile since every device has a set of different technologies.
Please click here to read the entire story on Mobile Marketer

Please click here to sign up for Mobile Marketer for free