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Facebook eyes Waze buy to drive local relevancy – Mobile Marketer

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Facebook eyes Waze buy to drive local relevancy
In a reflection of the key role that location plays in mobile, Facebook is reportedly close to paying up to $1 billion to acquire Waze, a GPS application driven by users’ driving times for routing and real-time traffic updates.
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Outback Steakhouse local foursquare campaign netted 678 check-ins
NEW YORK – A Bloomin’ Brands executive at the 2013 MMA Forum said that a recent foursquare campaign in Richmond that was part of a marketing program with NASCAR resulted in more than 600 check-ins and is likely to be rolled out nationwide based on its success.
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Time Inc. exec: Mobile is about content, context and creative
NEW YORK – A Time Inc. executive at the 2013 MMA Forum said that mobile’s opportunity for the publisher revolves around creating great contextually-relevant content and finding new advertising opportunities with creative.
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Personlization, new technologies top priorities for mobile marketers: MMA Forum 2013 attendees
NEW YORK – Mobile continues to play a big role in marketing strategies and new technologies such as Google Glass, as well as relevant and personalized content are top priorities this year, according to attendees at the 2013 MMA Forum.
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Microsoft wants Nook to drive its mobile strategy, but faces considerable challenges
Microsoft is reportedly offering to pony up $1 billion for the digital assets of Nook Media, including its ebooks, ereaders and tablets offerings, as the software giant looks to ramp up its mobile strategy.
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