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Everything marketers need to know about holiday retargeting – Mobile Marketer

Everything marketers need to know about holiday retargeting
With better location data and a firmer understanding of how mobile impacts the purchase cycle, retargeting should be at the top of marketers’ wish lists this season to push aggressive offers at consumers. Here is how marketers can pull it off to gain a competitive edge.
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Pinterest to transform mobile merchandising with big brand integrations  
Walmart, Hearst and Target are among the first brands to take products and content with a lot of Pins on Pinterest and showcase them on their own Web sites and mobile applications.
Please click here to read the entire story on Mobile MarketerUnder Armour expands mobile fitness innovation with MapMyFitness acquisition

Under Armour has announced that it will be acquiring Map MyFitness, accelerating the companies’ capabilities in creating a mobile community for athletes that provides a targeted audience for marketers.
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Butterball drives app downloads with limited-time free offer
This Thanksgiving for the first time, the Butterball turkey recipe mobile application will be free to download, making it easy for anyone to plan a holiday feast on the go.
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Mobile Minutes:Isis, Twitter, publishers, Lenovo
Today in mobile marketing – Isis, the mobile payments initiative from AT&T, Verizon and T-Mobile, launches across the U.S.; Twitter provides more-precise tools for targeting mobile ads; The impact of mobile on publishers – more consumption, less revenue; Smartphone challenger Lenovo chimes with Apple and Samsung strategies.
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