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Estée Lauder reinvigorates product awareness via mobile magazine – Luxury Daily

Top 10 luxury brand social videos of H1
During the first half of 2013, luxury marketers used social videos to tell the stories behind their products and give life to campaigns.
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Michael Kors greets Indian consumers with New Delhi store
U.S. label Michael Kors is catering to affluent Indian consumers by opening its first store in the country that is fully equipped with the brand’s signature items.
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Luxury Retail Summit 2013 New York Sept. 18: Lalique, Porsche Design, Fairmont, McLaren, Gucci, La Mer, Stark, Auberge, Forrester, Hearst
Registration is open for the Luxury Retail Summit: Holiday Focus 2013 conference Wednesday, Sept. 18, 2013 with speakers from Lalique, Porsche Design, Fairmont, McLaren, Forrester, Gucci, La Mer, Stark, Auberge Resorts, Hearst, Morpheus and the former CEO of Bergdorf Goodman. Must-attend for luxury retailers and brands, agencies, publishers and researchers.
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Webinar on Sept. 25: Crafting holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment
Please register now for the free hour-long webinar on Wednesday, Sept. 25 at 2 p.m. on how luxury marketers and retailers must craft holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment.
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Magazines rank as most engaging ad platform for affluent consumers: report
Magazines rank as the No. 1 platform for advertisers to engage with affluent consumers of all ages, according to a new report from the Shullman Research Center.
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Estée Lauder reinvigorates product awareness via mobile magazine
Beauty marketer Estée Lauder is relaunching its Advanced Night Repair serum campaign through a digital magazine on social magazine application Flipboard that includes editorial content from Hearst’s beauty editors.
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Dorchester Collection launches young designers with Fashion Prize
The Dorchester Collection is continuing to champion young talent by shortlisting four designers in the fourth annual Dorchester Collection Fashion Prize that opened the contest up to designers outside of North America for the first time.
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Gucci, David Yurman target affluent Hamptonites in Beach magazine
Gucci, David Yurman, Fendi and others advertised in the second issue of Modern Luxury’s Beach magazine targeting the affluent vacationers of Long Island’s East End by being featured alongside local businesses frequented by Hamptons regulars.
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LVMH, BMW, Mercedes and Emirates – News briefs
Today in luxury marketing – LVMH stealthily grows its hotel power; BMW recalls more than 140,000 cars in China; Mercedes considering production of luxury cars in Brazil; Emirates launches luxury private jet service “Emirates Executive.”
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Designing a mobile presence
This is the second article in a series geared toward decision-makers who are currently exploring or are in the midst of developing a mobile presence.
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